Alexa.com is a subsidiary of Amazon.com and is a website which provides information on traffic levels for websites. The Alexa rank is measured according to the amount of users who’ve visited a website with the Alexa toolbar installed.

What is the Alexa Rank?

Put simply, the Alexa Rank is a ranking system which bases its ranking schema on the level of traffic each website receives from the number of people who visit a website with the Alexa toolbar installed. The lower the Alexa ranking, the more popular your website is viewed.

Why would you want to increase your Alexa rank?

• To attract more and quality clients towards your website.
  
  
• To get higher advertisement income.
  
  
• To get high membership fee from your customers.
  
  
• To get the high investment.
  
  
• To better promote your site.
  
  
• Alexa's relationship with Google.com, good Alexa ranking will give you higher rank in search engines.
  
  
• Given that Alexa ranking offers you information about your Web site, it is a good tool to have view of search engine optimization.
  
  
• It helps Webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your Web site.
  
  
• Alexa focuses more on the traffic that Web sites receive rather than on links to it. As a Web site monetization strategy, we can safely say that Alexa ranking might be the right solution.
  
  
• Webmasters, advertisers and ad networks use your website's Alexa rank as a gauge to determine the worth of a link on your website.
  
  
• If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing. It is important for you to increase your Alexa rank because advertisers and advertising services like Text Link Ads and Review-Me use your site’s Alexa rank as a way to determine the worth of a link on your web site.
  
  
• Marketing tests have proven that, on several different websites all selling the same products, the website that had the lowest Alexa rank consistently sold more products.
  
  
• Alexa website traffic rankings are commonly used to measure a website's popularity